VAS Campaigns
From onboarding to retention - a campaign with a catalogue of 770+ services in Europe, a results-based billing model and zero operational chaos on your side.
- ✓Campaign in as little as 2 weeks - fastest VAS path in the sector
- ✓You pay for redeemed VAS - zero for unredeemed rewards
- ✓770+ VAS services contracted from day 1 (180+ in Poland)
Use cases
Acquisition campaign
A voucher or reward bundle for customer registration or product activation. The customer gets real value from day one - not the promise of cashback.
Your result: Higher conversion in the campaign, customer engaged from day one.
Onboarding reward
A reward for the first transaction or product activation. Gives the customer a reason to make their first move in the app.
Your result: Higher activation rate, lower churn in the first 90 days.
Anti-churn campaign
A gift card for contract renewal or upgrade. You keep your margin - you don't cut the product price.
Your result: Retention with margin, without a price race.
Cross-sell / up-sell
A reward for launching another product in your offer. The customer sees added value on top of what they already have.
Your result: More products per customer, stronger attachment to the app.
Reward bundle
Several rewards as a single offer - e.g. a streaming subscription + e-commerce voucher + health subscription. Looks like more and appeals across customer segments.
Your result: A stronger acquisition campaign, higher reward uptake.
Reward catalogue
Your company doesn't negotiate with partners, read 50 contracts, or vet suppliers. It's all on our side.
Streaming & entertainment
VOD services, music, audiobooks, gaming
Health & wellness
telemedicine, online pharmacies, fitness
E-commerce & shopping
shopping platforms, department stores, electronics
Fashion & lifestyle
clothing brands, footwear, accessories
Mobility & travel
transport, hotels, car sharing, airlines
Food & delivery
restaurants, food delivery, cafés
Education & productivity
online courses, work tools
Want a specific partner not in the catalogue? We'll add them. Contracts are on our side, whatever the scale.
Pricing model
Standard rewards campaign model
- Platform subscription: fixed monthly fee
- Integration cost: one-off or annual
- Per VAS cost: you pay for every issued (including unredeemed)
- Risk: 100% of budget committed even if the campaign doesn't work
VASBOX model
- ✓You pay for redeemed VAS - zero for unredeemed rewards
- ✓Setup and monthly access: terms agreed individually on consultation
- ✓Risk of unredeemed inventory: on VASBOX's side, not yours
A different risk model, not a lower price. You pay proportionally to how many rewards customers redeemed. That is a different kind of risk from another subscription.
Example from a real deployment
CASE
Scale-up fintech (online accounting market, 100k+ clients)
GOAL
faster acquisition without dropping the price.
REWARD
Reward bundle for account opening.
CAMPAIGN LIVE
14 days14 days from brief.
How to start
01
Step 1
Your idea on the table (week 0)
45 minutes with our team. We discuss your use case, segmentation and campaign goal. You leave with a ready proposal for a path.
02
Step 2
We launch, you set the pace (week 1)
The simplest path is a token redirect - zero work for your IT. Full API integration is also on the table if you prefer. You set the pace.
03
Step 3
Campaign in real traffic (as early as week 2)
Your first campaign in real traffic. We test the model on your customers. After the report you decide whether to grow.
No long-term commitments before validation.
START NOW
Tell us who you want to reward and for what. We'll come back with a campaign model proposal, VAS selection and pilot timeline.